Why did Volkswagen stop saying DAS auto?
Launched in 2007 under ousted boss Martin Winterkorn, the slogan has had the advantage of simplicity, merely meaning The Car. However, the German carmaker’s leaders, anxious to proclaim a reformed corporate culture, have criticised it as out of step with a company trying to show new-found humility. The Mercedes-Benz Slogan is “The Best or Nothing,” and it certainly embodies the quality of the vehicles the brand provides even today.
Which brand is Das Auto?
VW’s Das Auto has been around since 2007 and recently I saw it being used in memes several times, I realized I wanted to see whose deep voice is that. VW had introduced the Das Auto tagline in 2007 to establish itself as ‘the car company’ making its intentions of world domination clear.The Volkswagen brand with its claim Das Auto stands for innovative, high-quality and reliable cars.Volkswagen, the naughty carmaker caught cheating on its emission tests last year, has a newfound humility. We know this because the company modestly told us so in December when it axed its old corporate slogan – Das Auto – because it was pretentious. It now simply uses the line “Volkswagen” under its famous badge.The Volkswagen brand with its claim Das Auto stands for innovative, high-quality and reliable cars.
What does DAS auto mean VW?
And one way it’s hoping to wipe the slate clean is with a new advertising slogan—kind of. The German company is shedding its tagline “Das Auto”—meaning “The Car”—for an even simpler one (if that’s possible): “Volkswagen. Das Auto. Das Auto’ means ‘The Car’, in Volkswagen group are into: German.
What slogan is DAS Auto?
Launched in 2007, Volkswagen’s ‘Das Auto’ slogan has had the advantage of simplicity, merely meaning ‘The Car’. However, the German carmaker’s leaders have criticized it as out of step with a company trying to show new-found humility. Why is the BMW slogan “Sheer driving pleasure”?