Louis Vuitton is the biggest clothing brand in the world both in terms of market cap and revenue. Louis Vuitton. Louis Vuitton was founded in 1854 and it is one of the world’s greatest and most valuable luxury brands ever, with excellence and timeless appeal. Louis Vuitton began its journey as a trunk maker and innovatively transformed travel goods.
Do Gen Z like luxury?
Gen Z is transforming the face of luxury marketing, and according to Marieke Dekker at SuperHeroes, “interestingness” is the currency that will win them over. Gen Z is set to spend on luxury goods at a rate three times faster than other generations. Generation Z refers to people born between 1996 and 2010. They’re the second-youngest generation, between millennials and Generation Alpha. Gen Z identity has been shaped by the digital age, climate anxiety, a shifting financial landscape, and COVID-19.