What does Das Auto mean for Volkswagen?
Volkswagen which simply means People’s Automobile in German, has been using ‘Das Auto’ (translated as The Car) as its slogan for years. Launched in 2007, Volkswagen’s ‘Das Auto’ slogan has had the advantage of simplicity, merely meaning ‘The Car’. However, the German carmaker’s leaders have criticized it as out of step with a company trying to show new-found humility.A Volkswagen spokesman confirmed that the slogan would no longer accompany the famous VW badge in future advertising campaigns. Wherever our logo appears in future, it will be backed by the new brand slogan ‘Volkswagen’, the spokesman said. The slogan will be rolled out in stages across the world.For Volkswagen, Drive Bigger is more than a slogan on a web-site or a poster in a dealership. It’s a long-term vision for the brand and the company, backed by bold commitments.Audi’s slogan is Vorsprung durch Technik, which is translated as ‘Progress through Technology’. Audi, along with German brands BMW and Mercedes-Benz, is among the best-selling luxury automobile brands in the world.
Why did Volkswagen stop saying DAS Auto?
Volkswagen needed to show humility, the manager said, and the slogan ‘Das Auto’ was pretentious. The old slogan also failed to convey VW’s technological ambitions in areas such as electrically-powered vehicles, the manager said, requesting anonymity. Volkswagen which simply means People’s Automobile in German, has been using ‘Das Auto’ (translated as The Car) as its slogan for years.Das Auto’ means ‘The Car’, in German. Volkswagen – Das Auto’, It is the Volkswagen’s slogan by which they mean that Volkswagen cars are the best and the very definition of what a perfect car should be like.The Volkswagen Group slogan is the newest victim of the German company’s car emissions scandal. According to Reuters, Volkswagen will drop the tagline Das Auto (The Car), which it launched in 2007. This slogan is now being deemed unnecessary with the company’s downfall.Volkswagen will drop the “Das Auto” tagline used since 2007, as it works to rebuild its image, reports Reuters. The slogan simply means “The Car,” but executives apparently feel changing things up will help improve VW’s image in the eyes of the public, and its disgruntled customers.Such an image of regal arrogance ill fits the reality of VW today: a company facing huge costs from recalling and modifying cars to meet emissions regulations, plus likely regulatory fines and a welter of lawsuits. Volkswagen needed to show humility, the manager said, and the slogan ‘Das Auto’ was pretentious.
Which brand is Das Auto?
VW’s Das Auto has been around since 2007 and recently I saw it being used in memes several times, I realized I wanted to see whose deep voice is that. Das Auto’ means ‘The Car’, in German. Volkswagen – Das Auto’, It is the Volkswagen’s slogan by which they mean that Volkswagen cars are the best and the very definition of what a perfect car should be like.Volkswagen which simply means People’s Automobile in German, has been using ‘Das Auto’ (translated as The Car) as its slogan for years.VW’s Das Auto has been around since 2007 and recently I saw it being used in memes several times, I realized I wanted to see whose deep voice is that.
Whose slogan is DAS Auto?
Scarred by a public relations thrashing over its ‘Dieselgate’ scandal, Volkswagen is planning an image offensive, and its Das Auto global advertising slogan is an early casualty. For Volkswagen, Drive Bigger is more than a slogan on a web-site or a poster in a dealership. It’s a long-term vision for the brand and the company, backed by bold commitments.
What defines Das Auto?
The gender of ‘Auto’ in German is neuter: das Auto (the car). Its plural is ‘die Autos’ (the cars). Auto’ is a common German noun that you’ll use to communicate in everyday spoken & written German. German. ALL nouns have a gender: either masculine (der), feminine (die), or neuter (das).As I mentioned before, in German, every noun is assigned one of three genders: masculine, feminine, or neuter. These are generally represented by the definite articles in their default forms: ‘der’ for masculine, ‘die’ for feminine, and ‘das’ for neuter. The gender of a noun determines the article used with it.It’s not the actual person, place, or thing that has gender in German, but the word that stands for the thing. That’s why a “car” can be either das auto (neuter) or der wagen (masculine).When dealing with articles, it is important to know that all nouns in German have a gender. They can either be masculine, feminine or neuter. Definite articles in German have to match the gender of the noun, such as der Tisch (the table – masculine), die Schule (the school – feminine) and das Auto (the car – neuter).