What is the target audience of Volkswagen?
What is the target audience of Volkswagen? With Volkswagen’s target age group being between 25-44yrs (Table 1) practical product attributes remain a heavily weighted factor. However, style and image factors are a growing trend in automobile purchase decisions by consumers. The top Volkswagen Competitors are Toyota, General Motors, Ford, Renault Nissan, Hyundai, BMW, Chevrolet, Honda […]
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