Is CUPRA considered a luxury car?
If Cupra launches a sports car, it would also likely be pitched below the upcoming electric Porsche 718 successor within the Volkswagen Group, with Mr Griffiths making clear Cupra is not a premium or luxury brand. What our car expert says. Cupra is a great brand for people who want a practical car for daily duties, but don’t want to have to settle for something boring in the process. There’s a good choice of engines and motors across the range, and Cupras are not wildly expensive, either.CUPRA stands as the pinnacle of powerful innovation and engineering brilliance. Our essence is found in our ability to infuse every vehicle with ingenious craftsmanship and creativity. Our name can be traced back to our triumphant origins in motorsport – a fusion of ‘Cup’ and ‘Racing’.We drove the most expensive CUPRA model available in the UK, which comes in at £59,999. This is the UK’s answer to the 2. VZ5 with 390PS that we can’t get over here. It comes with extra power, new wheels, lowered suspension, an Akrapovic exhaust and more.It’s a completely different audience – an audience which is still in love with driving, not getting driven. Which brings us to the question of who Cupra is going after. The target consumer is not a demographic but psychographic set aligned to an unconventional and emotionally inspiring brand, says Prieto.CUPRA’s cars are designed to be sportier, so have more powerful engine and motor options plus more aggressive body styling. They’re also generally more expensive than their SEAT counterparts, so while you may benefit from higher-quality materials and more technology, ask yourself whether this is important to you.
Are CUPRA cars good quality?
Reliability. Cupra as a brand finished in 17th place out of 31 car makers in the 2024 What Car? Reliability Survey. That puts it above Volkswagen and Audi, but below BMW and Volvo. SEAT and Cupra are both Spanish brands that are owned by Volkswagen. Both use the same platforms – usually VW’s MQB platform for combustion-engined cars and the MEB platform for electric cars – and the same infotainment systems. In fact, most of the interior hardware is shared between the two brands.Cupra broke off to become a standalone company, though it still operates under the Volkswagen Group umbrella and has close ties to SEAT, with some of its models still being sportier versions of SEAT cars. Despite this, its range of unique models is increasing, with the Formentor and all-electric Born and Tavascan.Cupra Formentor: The Formentor, being a more premium and performance-oriented model, may have a higher starting price compared to the standard Golf. Volkswagen Golf: The Golf is often positioned as a more accessible option within the Volkswagen lineup, making it a cost-effective choice for a broad customer base.The CUPRA Formentor has won Best All-rounder at the 2022 Autocar Awards. The Formentor’s wide-ranging capabilities have once again been recognised, with the performance SUV-coupé effortlessly blending distinctive styling, practicality, class-leading driving dynamics, a five-star safety rating and the latest technology.
Is CUPRA made by Audi?
These are very similar cars because cupra and seat are part of the same company. They also belong to the volkswagen group, which includes other popular, high-quality marques like vw, audi and skoda. Our name can be traced back to our triumphant origins in motorsport – a fusion of ‘cup’ and ‘racing’. We design and engineer our cars in barcelona, spain, where the cupra car brand was founded.Cupra is a high-performance automotive brand. It’s a spin-off of SEAT, the Spanish automaker and Volkswagen Group subsidiary. Launched initially as SEAT’s performance division, Cupra became an independent brand in 2018, blending sportiness with sophistication.Much like Mercedes-Benz has AMG and BMW has the M range, SEAT has CUPRA. It’s SEAT’s performance-driven brand, made with insane performance and luxurious designs. But up until 2018, it wasn’t a separate brand. You could get a SEAT Leon CUPRA or IBIZA CUPRA, which were the top-of-the-range models.Reliability. Cupra as a brand finished in 17th place out of 31 car makers in the 2024 What Car? Reliability Survey. That puts it above Volkswagen and Audi, but below BMW and Volvo.CUPRA’s cars are designed to be sportier, so have more powerful engine and motor options plus more aggressive body styling. They’re also generally more expensive than their SEAT counterparts, so while you may benefit from higher-quality materials and more technology, ask yourself whether this is important to you.